The founders compare the rapid‑growth of quick‑commerce platforms (Zepto, Swiggy) with the high‑cost, high‑rent reality of brick‑and‑mortar cafés, highlighting the trade‑offs in margins, logistics and brand exposure.
Fast delivery (under 2 hours) is becoming a decisive factor for beauty purchases, especially in Tier‑2 cities where convenience outweighs price sensitivity.