MemCast
MemCast / episode / insight
Two‑hour delivery windows increase conversion for small‑size beauty products by up to 30 %.
  • Consumers in metro and Tier‑2 cities increasingly expect same‑day or sub‑2‑hour delivery for grooming essentials.
  • Quick‑commerce platforms (e.g., Swiggy, Zomato) have built the logistics infrastructure that beauty brands can tap.
  • Brands that integrate with these platforms see higher basket size because impulse purchases are easier.
  • The model requires localized warehousing and inventory forecasting to avoid stock‑outs.
  • Early adopters report a 2‑3× increase in repeat orders when delivery time drops below 2 hours.
DeepaNikhil Kamath01:30:00

Supporting quotes

Quick commerce is huge. People want their beauty products in under two hours, especially in dense cities. Deepa
Quick commerce importance
We’ve seen a 30 % lift in conversion when we partnered with a two‑hour delivery service. Bakti
Conversion lift

From this concept

Quick Commerce & Logistics: Speed as a Competitive Edge

Fast delivery (under 2 hours) is becoming a decisive factor for beauty purchases, especially in Tier‑2 cities where convenience outweighs price sensitivity.

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