Data from the founders show where Indian consumers draw the line on coffee and kombucha pricing, how premiumization can protect margins, and why regional footfall influences acceptable price points.
Consumers are moving up‑the‑ladder, demanding higher quality at every price point. Brands must embed premium attributes (ingredients, packaging, storytelling) even in mass‑priced SKUs.
Discussion of how AI companies will monetize transformative capabilities, including API pricing, value-based models, and the tension between research investment and profitability.