MemCast
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Indian coffee drinkers notice price jumps above ₹250 per cup.
  • Survey data indicates customers are indifferent to price until it exceeds ₹250.
  • The average cappuccino sits at ₹240, just below the sensitivity threshold.
  • Brands that price above this level risk losing price‑sensitive foot traffic, especially in high‑traffic urban locations.
AnishNikhil Kamath01:25:50

Supporting quotes

they won't notice anything up until 250 rupees Anish
cappuccino is 240 Anish

From this concept

Pricing Strategy and Consumer Sensitivity

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