Modi frames his personal authority as inseparable from the 1.4 billion citizens of India, emphasizing the country's historic cultural heritage and its role as a global peacemaker.
Blue Tokai, Subko and Swami each rely on a strong narrative—heritage, design, and cultural relevance—to differentiate in a crowded market, proving that storytelling can be more valuable than ad spend.
Rooting a brand in Indian mythology, festivals, and culinary nostalgia creates a unique narrative that resonates domestically and intrigues international consumers.