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AI avatars will revolutionize top-of-funnel education
  • Customers will start research in AI interfaces (Gemini, ChatGPT)
  • Company websites will feature all-knowing avatar guides
  • Stores conversations in CRM for human follow-up
  • Requires rethinking content strategy for AI consumption
Brian HalliganLenny's Podcast00:31:11

Supporting quotes

I think every website will change and there'll be an all-knowing avatar on that homepage Brian Halligan
They will stay in there and do lots more research and be incredibly well educated Brian Halligan

From this concept

AI's Impact on Go-To-Market

Brian predicts how AI will transform sales and marketing funnels, from avatar-driven customer education to AI-assisted sales calls, while preserving the human element in enterprise relationships.

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