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Enterprise sales will be the last white-collar job AI replaces
  • AI excels in software dev, customer support, legal
  • Trust-based sales relationships resist automation
  • Requires nuanced understanding of organizational politics
  • Even with AI tools, human judgment remains critical
Brian HalliganLenny's Podcast00:28:36

Supporting quotes

Ye old enterprise sales where there's actual trust built up between two carbon based life forms will be very very very late to go Brian Halligan
Enterprise sales hasn't changed that much since the 1990s Brian Halligan

From this concept

AI's Impact on Go-To-Market

Brian predicts how AI will transform sales and marketing funnels, from avatar-driven customer education to AI-assisted sales calls, while preserving the human element in enterprise relationships.

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