The founders experiment with coffee‑based cocktails, hard kombucha, and protein‑enriched tonic waters, showing how functional ingredients can create new consumption occasions beyond the traditional café.
View full episode →“India’s kombucha market exploded from ~₹30 cr in 2021 to ~₹200 cr today and is projected to hit $1 bn by 2032.”
“Premium pricing sustains margins but cheaper rivals force price wars.”
“Regulatory limit of 0.5 % alcohol defines the kombucha category in India.”