Anish and his co‑founders describe how kombucha grew from a niche health drink to a ₹200 cr market in five years, driven by health‑conscious consumers, rapid‑commerce distribution and aggressive price competition.
View full episode →“India’s kombucha market exploded from ~₹30 cr in 2021 to ~₹200 cr today and is projected to hit $1 bn by 2032.”
“Premium pricing sustains margins but cheaper rivals force price wars.”
“Coffee‑based non‑alcoholic cocktails blend classic spirits’ flavor profiles with health‑focused ingredients.”