Blue Tokai, Subko and Swami each rely on a strong narrative—heritage, design, and cultural relevance—to differentiate in a crowded market, proving that storytelling can be more valuable than ad spend.
“Blue Tokai built a cohesive brand identity from day one, unlike early Indian coffee chains.”
“Swami emphasizes Indian heritage in its tonic‑water branding.”
“Modi’s personal power derives from the backing of 1.4 billion Indians”