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From a bedroom roastery to a national presence in just a few years.
  • The first batch was roasted in a bedroom of Matt’s wife’s parents.
  • Within a few years they expanded to a 500 g tabletop roaster, then to a full‑scale roastery and a chain of cafés across India.
  • Their early focus on quality and storytelling helped them scale rapidly while keeping the brand authentic.
MattNikhil Kamath00:05:48

Supporting quotes

we launched it out of a small bedroom in my wife's parents house Matt
we started very small, we had a 500 gram tabletop roaster Matt

From this concept

Bootstrapping a Coffee Brand in India

Matt recounts how Blue Tokai started with no formal plan, a tiny tabletop roaster and a belief that Indian consumers would eventually crave specialty coffee. The founders convinced local growers to sell export‑grade beans, proved the market was ready, and grew from a bedroom operation to a multi‑city chain.

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