India’s beauty and personal‑care market is now over ₹21 bn, with hair care, skincare, makeup and fragrance each carving out distinct growth trajectories. Understanding the split between mass, premium and prestige is crucial for founders deciding where to position their brand.
View full episode →“Retail orders are internalised and rarely hit the exchange, giving brokers and market‑makers the profit”
“Meme‑stock rallies gave retail traders a louder voice, but institutional participants still dominate price formation”
“Institutions value retail participation because it generates fee revenue (PFOF) and keeps markets liquid”