MemCast
MemCast / episode / insight
80 % of first‑time beauty purchases still happen offline, making physical experience essential.
  • Consumers want to smell, feel, and test products before committing.
  • Stores act as “experience centers” where brand storytelling can be fully realized (e.g., fragrance sampling stations).
  • Offline sales also provide instant feedback for product tweaks.
  • Brands that neglect offline presence see lower conversion rates and higher return rates on online orders.
  • The balance is shifting: by 2028, online is projected to be 33 % of sales, but offline will still dominate first‑time buys.
BaktiNikhil Kamath01:14:14

Supporting quotes

80 % of beauty for the first time in a store in an offline environment because the emotional touch factor is still huge. Bakti
Offline importance
We have a vending machine that gives a sample when you enter your number. It creates an experience in the store. Bakti
In‑store sampling tech

From this concept

Omnichannel & Experiential Retail: The Future of Beauty Sales

Physical stores remain the primary conversion point for first‑time purchases, while digital channels drive discovery and repeat buying. Experiential retail (sampling, events) bridges the two.

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