Fragrance is the fastest‑growing beauty sub‑category in India, driven by personalization (layering), clean‑scent demand, and the rise of “wardrobing” (multiple small bottles).
“Vitalik's L2 critique validates long-standing concerns about horizontal scaling”
“Ethereum's cultural inertia makes successful pivot unlikely”
“A custom L1 was required to achieve the high‑throughput, low‑latency demands of a global DeFi exchange”