“The theory of like the compound software business is that there's this island of product market fit that's kind of over the edge of the horizon line that's sort of harder to get to.” — Parker Conrad
“If you can build multiple parallel applications at once, you can get there and it actually ends up being a much more powerful type of product market fit.” — Parker Conrad
Pioneered by Parker Conrad, this approach involves building multiple integrated products simultaneously rather than focusing narrowly. When combined with AI automation, it creates defensible, multi-faceted businesses.