MemCast
MemCast / episode / insight
Product focus balances immediate utility with long‑term world‑model ambition
  • While Marble showcases cutting‑edge research, the team deliberately built it to solve real problems for creators in gaming, VFX, and film.
  • This dual‑track approach ensures revenue streams that fund further research into grander world models.
  • The UI emphasizes precise camera control and instant feedback, differentiating it from frame‑by‑frame video generators.
  • By shipping a usable product early, World Labs gathers user data that informs the next generation of spatial AI.
Fei-Fei LiLatent Space00:00:50

Supporting quotes

We are seeing emerging use cases in gaming, in VFX, in film where I think there's a lot of really interesting stuff that Marble can do today as a product. Fei-Fei Li
Precise camera control requires understanding 3‑D space; Marble enables that unlike other video generative models. Fei-Fei Li

From this concept

Marble: A Generative 3-D World Model and Product

Marble is World Labs' flagship system that turns text, images, or multiple images into editable 3-D scenes. It is deliberately built as a usable product today while also serving as a research stepping-stone toward full-scale spatial intelligence. Real-time demos prove the feasibility of streaming 3-D generation over the internet.

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