MemCast
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States employ content factories and digital platforms to flood the information space, blurring the line between fact and fiction
  • Governments set up dedicated teams that treat narrative creation like a marketing campaign.
  • These “content factories” generate articles, videos and memes at scale, often using bots to amplify reach.
  • The sheer volume makes it difficult for audiences to verify authenticity, leading to a perception of truth by repetition.
  • This strategy is now a core component of geopolitical competition, alongside military and economic tools.
Aditya RathaorRaj Shamani00:58:58

Supporting quotes

इन्फॉर्मेशन वॉरफेयर ... नरेटिव हैंडल करना आना चाहिए ... Aditya Rathaor
Opening statement on information warfare
गॉस्ट ऑफ काइव ... फिक्शनल ... Aditya Rathaor
Example of a fabricated narrative

From this concept

Information Warfare: Narrative Control in Geopolitics

Controlling the story has become as decisive as deploying troops. From fabricated heroes like the 'Ghost of Kyiv' to state-run media factories, modern powers wage battles in the information domain.

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