MemCast
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Pakistan’s federal information minister runs coordinated media campaigns to win the information war
  • The minister’s office orchestrates content creation, design and distribution across multiple platforms.
  • Teams produce tailored narratives that portray Pakistan’s position favorably while discrediting rivals.
  • This systematic approach mirrors modern ‘information armies’ that blend propaganda with digital marketing.
  • Such campaigns aim to shape both domestic opinion and international discourse.
Aditya RathaorRaj Shamani01:02:09

Supporting quotes

पाकिस्तान के फेडरल इन्फॉर्मेशन मिनिस्टर ... कंटेंट डिजाइन ... Aditya Rathaor
Describing the minister’s role
नैरेटिव वॉर ... फेयर ... Aditya Rathaor
Acknowledging the broader information battle

From this concept

Information Warfare: Narrative Control in Geopolitics

Controlling the story has become as decisive as deploying troops. From fabricated heroes like the 'Ghost of Kyiv' to state-run media factories, modern powers wage battles in the information domain.

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