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Hyperliquid rejects conventional growth‑marketing and iterates based on real user feedback
  • The team deliberately avoids hiring growth‑marketing agencies or following generic scaling playbooks.
  • They prioritize listening to actual users rather than speculative market research.
  • This approach reduces wasteful spend and ensures product‑market fit.
  • It reflects a broader philosophy of building for people, not for hype.
Jeff YanWhen Shift Happens15:30:00

Supporting quotes

we don't do growth marketing ... we listen to real users not people who talk about what users might want Jeff Yan
Rejecting growth‑marketing
we reject all of that categorically and say we should build a product Jeff Yan
Emphasizing product‑first mindset

From this concept

Community-First, Anti-Extractive Ethos

Hyperliquid returns all protocol revenue to its community, rejects conventional growth-marketing tactics, and embraces daily suffering as a catalyst for meaningful creation. Jeff frames the project as a collective effort rather than a profit-driven venture.

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