MemCast
MemCast / episode / insight
Hyperliquid rejects conventional growth‑marketing and iterates based on real user feedback
  • The team deliberately avoids hiring growth‑marketing agencies or following generic scaling playbooks.
  • They prioritize listening to actual users rather than speculative market research.
  • This approach reduces wasteful spend and ensures product‑market fit.
  • It reflects a broader philosophy of building for people, not for hype.
Jeff YanWhen Shift Happens15:30:00

Supporting quotes

“we don't do growth marketing ... we listen to real users not people who talk about what users might want” — Jeff Yan
Rejecting growth‑marketing
“we reject all of that categorically and say we should build a product” — Jeff Yan
Emphasizing product‑first mindset

From this concept

Community-First, Anti-Extractive Ethos

Hyperliquid returns all protocol revenue to its community, rejects conventional growth-marketing tactics, and embraces daily suffering as a catalyst for meaningful creation. Jeff frames the project as a collective effort rather than a profit-driven venture.

View full episode →

Similar insights