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Successful CEOs inspire followership through lovability, not just likability
  • Lovability (the 'L' in LOCK) means people would crawl across broken glass to work for them
  • Examples include Steve Jobs who inspired despite being rough-edged
  • Contrasts with traditional charisma; more about creating gravitational pull
  • Measured by whether young talent would enthusiastically join their team
Brian HalliganLenny's Podcast00:17:17

Supporting quotes

Could I envision a 28-year-old me graduating from business school going to work for this person? Would I crawl across broken glass? Brian Halligan
Steve Jobs, you would say, is kind of rough and maybe not lovable, but he would inspire followership Brian Halligan

From this concept

The LOCK(S) Algorithm for CEO Success

Brian shares his framework for evaluating successful CEOs, emphasizing lovability, obsession, chip-on-shoulder mentality, deep knowledge, and being a perpetual student. This reflects the evolving nature of leadership in fast-moving industries.

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