“Most crypto projects, they're out on Twitter every day. They're making memes. They're doing this stuff. And you guys are you let your product do the talking.” — Jeff Pers
“The brand of Hyperlid is the sort of negative space of the team is not the one telling you this. People are using the product and they're telling you this.” — Jeff Pers
Hyperliquid deliberately eschews traditional crypto marketing, relying on a tiny core team, community contributions, and a product that markets itself through usage and word-of-mouth.