MemCast
MemCast / episode / insight
#lean-teams2#marketing‑strategy5#product‑first2
Hyperliquid operates with zero core marketing staff
  • The core team of 11 includes developers, community members and marketers, but there is no dedicated marketing department.
  • Jeff argues that the product’s performance and community adoption are the true promotional tools.
  • This lean structure reduces overhead and keeps the focus on engineering excellence.
  • It also aligns incentives: contributors earn reputation and token rewards rather than salaries tied to marketing campaigns.
Jeff PersUnchained00:02:27

Supporting quotes

Quote
00:02:27
“we have zero marketing team on the core side.” — Jeff Pers
Quote
00:02:35
“All these really smart people coming together, spending their valuable time working on adjacent and synergistic things that collectively become Hyperlid.” — Jeff Pers

From this concept

Product-First Philosophy: No Marketing, Let the Code Talk

Hyperliquid deliberately eschews traditional crypto marketing, relying on a tiny core team, community contributions, and a product that markets itself through usage and word-of-mouth.

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