MemCast
MemCast / episode / insight
Growth is driven by an organic community rather than a traditional marketing department
  • Hyperliquid has no dedicated marketing team; user acquisition comes from community advocacy and social media.
  • The team’s small size (≈10 people) forces a focus on product excellence, which naturally attracts users.
  • Community members actively promote the platform, creating a grassroots network effect.
  • Jeff cites this as a “blessing in disguise,” giving the protocol authenticity and credibility.
JeffBell Curve00:37:44

Supporting quotes

We have zero marketing department. It's completely organic and community run. Jeff
The community does an amazing job, better than the marketing departments of all these centralized exchanges. Jeff

From this concept

Community-Driven Organic Growth

Hyperliquid's rapid ascent is attributed to a tiny, highly motivated team and a passionate community that markets the product organically. The lack of a formal marketing department forces the project to rely on word-of-mouth and developer evangelism, which Jeff believes is a competitive advantage over centralized exchanges.

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