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If you want to kill a plant, have two people water it
  • Shared accountability creates diffusion of responsibility
  • Results in either overwatering (micromanagement) or neglect
  • Scaling requires clear single points of ownership
  • Especially critical for cross-functional initiatives
Brian HalliganLenny's Podcast00:43:52

Supporting quotes

“If you want to kill a plant, have two people water it” — Brian Halligan
“The plant would either be over watered and die or not watered at all and die” — Brian Halligan

From this concept

The DRRI Principle

Brian explains why 'Directly Responsible Individuals' must own cross-functional outcomes, using the vivid metaphor of plant-watering to illustrate accountability pitfalls in scaling organizations.

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