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If you want to kill a plant, have two people water it
  • Shared accountability creates diffusion of responsibility
  • Results in either overwatering (micromanagement) or neglect
  • Scaling requires clear single points of ownership
  • Especially critical for cross-functional initiatives
Brian HalliganLenny's Podcast00:43:52

Supporting quotes

If you want to kill a plant, have two people water it Brian Halligan
The plant would either be over watered and die or not watered at all and die Brian Halligan

From this concept

The DRRI Principle

Brian explains why 'Directly Responsible Individuals' must own cross-functional outcomes, using the vivid metaphor of plant-watering to illustrate accountability pitfalls in scaling organizations.

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